Chat-only, full-service or marketing-only What each kind of agency does, and which revenue its share comes from
Agencies that say 'chatting' may do very different jobs. Know what each type covers, what access it needs and which revenue its percentage is taken from.
By the Crewvale editorial team
"Agency" covers at least three different jobs. A chat-only agency writes to your fans. A full-service agency runs most of your account. A marketing-only agency brings in new fans. They need different access, charge on different revenue, and are worth different things to you.
In short
- Ask what the agency does each day, not what it calls itself.
- A chat specialist needs access to your messages. A full-service agency needs access to much more. Give the least access that does the job.
- The percentage means little until you know the revenue it is taken from: all revenue, after platform fees, only chat sales, or only the growth above a baseline.
- Whatever the agency does, you stay responsible for your account.
What are the three main types?
| Type | What it does | Typical access it needs | What to ask |
|---|---|---|---|
| Chat-only | Messages fans, sells pay-per-view content, answers tips | Your inbox and posting tools | How many fans per chatter, who writes, which hours |
| Full-service | Chat, posting, pricing, promotion, sometimes content planning | Most of the account | Who decides what, and how decisions are reported |
| Marketing-only | Brings in traffic through social posts, collaborations or promotion | Little or none inside the account | How you will know where new fans came from |
Some agencies mix these, or offer one as the headline and the others as extras. A third group sells advice only, such as a consultant or coach. They do not touch your account at all, and may charge a flat fee instead of a share.
What does a chat-only agency do?
It supplies people, often several chatters across shifts, who message your fans in your name. They aim to turn conversations into sales of pay-per-view content, tips and custom requests.
You keep the content, the posting and the marketing. The agency's value is reply speed and sales skill.
Ask who actually writes to your fans. Many agencies use a team, and you should know how many chatters, in which time zones and under what written rules. A promise of "24/7 replies" says nothing about quality.
What does a full-service agency do?
It runs most of the account: chatting, posting schedules, pricing, promotion and often the content plan. Some also handle editing, scheduling and reports. You provide the content and approve the plan, and the agency does the rest.
Full service means more access. It also means more at stake if something goes wrong, because the agency's decisions affect your page and brand. Ask for decisions you must approve, for example price changes and bundle offers, and ask for a regular written report.
What does a marketing-only agency do?
It focuses on getting fans to your page. That might be social posts, collaborations with other creators or promotion in communities. It does not need to read your messages or touch your payouts.
Its value is hard to prove unless it can show where fans came from. Ask for a link or tracking method before you sign, and check how a "new fan" is counted.
Which revenue is the percentage taken from?
This is the question that decides what you pay. A 30% share of what? Read the contract wording for each of these:
| Base | What the percentage is applied to |
|---|---|
| All revenue | Everything the page earns, including subscriptions you would have earned without the agency |
| Revenue after platform fees | What is left after the platform keeps its fee |
| Chat-generated revenue | Only the sales the agency's chatters can show they made |
| Revenue above a baseline | Only the growth over an agreed starting level |
Here is an illustration, made up to show the maths. It is not data from any agency.
Say a page takes in 10,000 in a month. The platform fee is 20%, which is OnlyFans' published fee, so the after-fee amount is 8,000. The agency's share is 30%.
| Base | Calculation | Agency receives |
|---|---|---|
| All revenue | 30% of 10,000 | 3,000 |
| After platform fees | 30% of 8,000 | 2,400 |
| Chat sales only (3,000 of the 10,000) | 30% of 3,000 | 900 |
| Above a baseline of 6,000 | 30% of (10,000 − 6,000) | 1,200 |
The same 30% gives four very different bills. A chat-only agency taking 30% of chat sales may be cheaper than a management agency taking 20% of everything. Compare bases before you compare percentages. Read Net or gross? for how to read a gross or net clause.
What should you check in the contract?
- The base, in words you can calculate with.
- How chat sales are attributed. If only chat sales count, how does the agency tell a chat sale from a subscription renewal?
- The baseline, if there is one: the exact number, the period it covers and who can change it.
- Whether the share covers all platforms or only the one you agreed.
- What you get to see. A statement each period that lets you reproduce the agency's figure.
The contract checklist lists the other terms: notice, account ownership and exit.
How much access should you give?
As little as possible. On Fansly, for instance, a feature called Management Sessions lets an agency or assistant work in your account without your login. You choose what they can do, and sensitive areas such as payouts and account closure are always restricted. Each link is single-use, and you can revoke it.
Not every platform may offer this, so check yours. If the only way in is to share your password, think hard. OnlyFans' terms say that OnlyFans is not responsible for lost, stolen or compromised accounts and passwords or the resulting unauthorised withdrawals, and that if someone else helps run your account you are still legally responsible for it. A full-service agency does not take that responsibility away from you.
Never hand over your email account, banking login or ID to do chat work. Read Keeping your account secure for the rest.
How do you pick the right type?
- You like making content but not chatting: a chat-only agency may fit.
- You need strategy, pricing and promotion as well as chat, and you accept less control: full service.
- You already have chat covered and want more fans: marketing-only, or a consultant for a one-time review.
- You are unsure you need any of them: see Do you need an OnlyFans agency?.
You can also combine them. For example, use an agency for one job and run the rest yourself. If you do, make sure no contract gives one agency exclusivity over all of your work.
How can Crewvale help?
Crewvale is a free marketplace for the OnlyFans and webcam industry: creators and cam models compare OnlyFans and webcam agencies on their published terms, agencies meet creators looking for representation, and agencies hire staff on its jobs board.
Agencies publish their share, what it covers, how they charge, how and when they pay, the contract length and notice, who owns the account and how you exit, so you can compare them in one place. Check what the share covers on the agency's profile, and ask which revenue it is counted on. Crewvale is not an agency and does not handle payments. See the agency list.
Sources
- OnlyFans, Terms of Service
- Fansly Help Center, Management sessions
- Fanvue Help Centre, Earning rate changes for creators on Fanvue
All read on 25 October 2026. The revenue example uses invented round numbers, and the 20% fee is OnlyFans' published fee.
Last reviewed: 25 October 2026.