--- title: "Pricing your subscription, PPV and bundles What to check before you change a price" description: "Price is a set of decisions: the subscription, what you sell on top, and how you discount. Here is how to make each one on purpose." url: https://crewvale.com/en/journal/pricing-your-subscription-ppv-and-bundles language: en updated: 2026-11-08 --- # Pricing your subscription, PPV and bundles What to check before you change a price Price is a set of decisions: the subscription, what you sell on top, and how you discount. Here is how to make each one on purpose. Guides · By the Crewvale editorial team · 7 min read · Updated 8 Nov 2026 Pricing is not one number. It is the subscription price, the things you sell on top, and the way you discount, and each one affects the others. The platform sets the limits and takes its share, and you decide the rest. ## In short - Work out what you keep per sale after the platform's share, not what the fan pays. - Judge a price by how long subscribers stay, not by how many join. - Discounts attract people who wait for discounts. Use them with a start date, an end date and a reason. - Sell custom content from a written price list, and get paid before you start. - Check each platform's own limits before you plan a price. They differ. ## What do the platforms let you charge? Each platform sets its own floor and ceiling, and these change. These are the limits we could read today on the platforms' own pages. | Platform | Subscription price | Per-item or PPV price | Source date | | --- | --- | --- | --- | | OnlyFans | You set a monthly price, if any. The terms name no limit. | Creators set pricing. The terms name no limit. | Terms last updated August 2024 | | Fansly | $5 to $499.99 a month | $1.00 to $499.99 per piece of media | Help pages, read 25 Oct 2026 | On the platform’s share: OnlyFans takes 20% of each fan payment, according to its terms. Fanvue’s homepage FAQ says creators keep 85% of their earnings in the first month and 80% after that. Two things to take from the table. First, prices are charged in US dollars on OnlyFans, and your bank or payout provider may add conversion fees. Second, the share a platform takes comes off every sale. Add your agency's share on top, if you have one, and compare what is left. ## What do you actually keep from a sale? Start from the fan's payment and take away every share, in order. Here is a hypothetical example, with round numbers chosen for the arithmetic and not taken from any data. A fan pays $10 for a subscription month on a platform that takes 20%. The platform keeps $2 and you receive $8. If your agency then takes 30% of that $8, it keeps $2.40 and you keep $5.60. Tax comes after that. Our [guide on net or gross commission](https://crewvale.com/en/journal/net-or-gross-agency-commission) shows why the base matters. Raising the price by $1 does not raise your income by $1 per fan if some fans leave. The question is whether the extra money from those who stay is bigger than the money from those who go. ## Should you use free or paid? A free page and a paid page are different businesses. A free page earns from what you sell on top: pay-per-view posts, messages and custom work. It can reach more people, and most of them will never pay. A paid page earns from the subscription first, and fans who subscribe are already willing to pay. Fansly says plainly that you can offer free trials, and that it does not offer free lifetime subscriptions. If you want a long free period, a free trial with a clear end date is the supported route. Check your platform's rules before you promise anything to fans. Which is better depends on how much you can sell to each fan, how often you can write to them, and how much time chat takes. Test one model for a few weeks before you decide. Write down what you test and what you change, so you can tell which change made the difference. ## What is a launch price, and what happens when you raise it? A launch price is a low price to attract your first subscribers. A grandfathered price is the price existing subscribers keep when you raise it for new ones. How a price rise treats existing subscribers depends on the platform. OnlyFans' terms list a price increase among the cases where a subscription does not renew automatically at the new rate. We could not read what Fansly does with current subscribers when you change a price. Read your platform's rules and test with one fan account before you announce anything. Do not tell fans their price is locked unless you have checked that it is. Say your plan in advance. A launch price with a stated end date is honest. A price that jumps without warning gives fans a reason to leave and a reason to complain. ## How should you use discounts and bundles? Fansly describes three tools: a promotion with start and end dates, multi-month plans at a percentage discount, and discount links with a cap on redemptions. We could not read OnlyFans' own help pages for its promotion options. Check them in your dashboard. A few habits help on any platform: - Give every discount an end date, and keep to it. - Cap how many people can use it, where the platform allows. - Do not discount every week. Fans learn the pattern and wait. - Do not unlock paid posts for free to win people back. Fans who see that learn that waiting works. - Offer longer plans as a real choice. Fansly describes 2-, 3- and 6-month plans, with a percentage you choose for each. A bundle is several items sold together at one price. Price it below the total of the parts, but above any single part, so that buying the bundle is a clear choice. Keep it to content you have already made. Do not promise new work inside a bundle unless you are sure you can deliver it. ## Which number tells you whether your price works? Look at the share of subscribers who renew, and at what an average subscriber pays you over the whole time they stay. This second figure is often called lifetime value. It is not the same as the number of new subscribers this month. A hypothetical example: if the average subscriber pays $10 and stays three months, a subscriber is worth $30 before fees. Raising the price may lose some fans, but if the ones who stay keep paying for the same length of time, income can still go up. Run the numbers on your own account. We do not publish an industry average for renewal, because we found no primary source for one. Look at the figures each month, and change one thing at a time. ## How do you price custom content? Custom requests need their own rules, because they involve a promise to one person. - Keep a written price list. Say what each item includes and what it does not. - Take payment before you start. On Fansly, a fan can get a refund when custom content is not delivered on time. OnlyFans' terms likewise let it deduct refunded or charged-back amounts. Clear terms protect you from that. - Say how long it will take, and say what you will not make. - State the usage rights. Is it for the fan to view only, or may you sell it again? - Keep boundaries in writing and stick to them. You can refuse any request. Fansly also notes that refunds may apply when a fan is confused about what a purchase included. A clear description is the cheapest protection you have. ## Does your agency decide your prices? It should not decide them without you. Pricing is part of your content strategy, and an agency that changes prices on your account without telling you is changing your income. Before you sign, ask who sets prices, who can change them, and whether you can see every change. Put the answer in the contract. The [contract checklist](https://crewvale.com/en/contract-checklist) lists the terms to check. ## How does Crewvale fit in? Crewvale is a free marketplace for the OnlyFans and webcam industry: creators and cam models compare OnlyFans and webcam agencies on their published terms, agencies meet creators looking for representation, and agencies hire staff on its jobs board. Every agency on Crewvale publishes its share and what it covers, how you are paid, contract length, notice period, who owns your accounts, and what happens when you leave. Crewvale is not an agency and doesn't handle payments. No agency can pay to rank higher. [Compare agencies on their published terms](https://crewvale.com/en/agencies). For platform-specific pages, see the [OnlyFans hub](https://crewvale.com/en/agencies/platform/onlyfans). If you are choosing between platforms, read [OnlyFans vs Fansly vs Fanvue](https://crewvale.com/en/journal/onlyfans-vs-fansly-vs-fanvue) and [How much does an OnlyFans agency take](https://crewvale.com/en/journal/how-much-does-an-onlyfans-agency-take). ## Sources OnlyFans Terms of Service (last updated August 2024). Fansly help pages on subscription price limits, minimum price of a media sale, free trials, discounts and refunds. The Fanvue homepage FAQ. All read on 25 October 2026. The worked examples are hypothetical. Last reviewed: 25 October 2026.